“A STUDY ON AMBUSH MARKETING STRATEGY- IN THE CONTEXT OF ETHICAL AND UNETHICAL ASPECTS”, Global J. Arts. Manag., vol. 2, no. 2, pp. 167–169, Jun. 2012, Accessed: Sep. 28, 2025. [Online]. Available: https://rrjponline.com/journals/index.php/gjam/article/view/90